WHAT IS BASIC ATTENTION TOKEN
The Basic Attention token is a token used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.It improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
FEATURES OF BASIC ATTENTION TOKEN
The system consists of two components:
the already deployed Brave browser and a BAT wallet integrated with the Brave browser*.
Privacy-Focused:
Brave is an open source, privacy-focused browser that allows to make donations and payments to publishers based on user attention; it uses the ANONIZE algorithm to protect user privacy.
Privately Monitoring:
User intent privately monitored at the browser level
Machine Learning:
In-device machine learning match truly relevant ads to content.
