In our visual identity, the brand logo is the most essential element. The logo should always be recreated in a consistent manner to build that recognition. Our logo must be easily visible, should never be encroached upon by other items on the page, and should always be surrounded by open space.
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a sign of stability and reliability. Businesses that want to project an image of security often utilize blue in their advertising and marketing efforts.
Open Sans is an open source humanist sans-serif typeface
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