In the fast-evolving digital economy of India, gift cards have emerged as more than just festive tokens—they're now powerful tools for personal gifting, corporate rewards, and everyday spending. With the market projected to reach $15.7 billion by 2028, gift cards are becoming integral to India's retail and digital payment landscape.

In this comprehensive guide, we'll delve into the most popular gift cards in India, exploring their features, benefits, and why they're topping the charts in 2025.

Why Gift Cards Are Gaining Traction in India

Before diving into the top picks, let's understand the factors propelling the popularity of gift cards:

• Digital Transformation: The shift towards online shopping and digital payments has made e-gift cards a convenient choice for consumers.

• Corporate Adoption: Companies are increasingly using gift cards for employee incentives and customer promotions.

• Consumer Flexibility: Gift cards offer recipients the freedom to choose their preferred products or services, enhancing the gifting experience.

• Security and Convenience: Digital gift cards reduce the risks associated with carrying cash and are easy to store and redeem.

Top 10 Most Popular Gift Cards in India (2025)

1. Amazon Pay Gift Card

Amazon continues to dominate the e-commerce space, and its gift cards are a testament to its versatility.

• Usability: Redeemable across a vast range of products on Amazon.in

• Denominations: Available from ₹10 to ₹10,000.

• Validity: Valid for 365 days from the date of purchase.

• Popularity: Ranked among the top-selling gift cards during festive seasons like Diwali.

2. Flipkart Gift Card

A favorite among online shoppers, Flipkart gift cards offer access to a plethora of products.

• Usability: Applicable on Flipkart and affiliated platforms like Myntra.

• No Expiry: Some denominations come with no expiry date.

3. Google Play Gift Card

Ideal for Android users, this card unlocks a world of digital content.

• Usability: Purchase apps, games, movies, and books on the Google Play Store.

• Denominations: Ranges from ₹100 to ₹5,000.

4. Apple Gift Card

For those entrenched in the Apple ecosystem, Apple gift card is a gateway to premium content and services.

• Usability: Redeemable on the App Store, Apple Music, iCloud, and more.

• Denominations: Available in various denominations up to ₹10,000.

5. Steam Gift Card

A Steam gift card is a  must-have for gaming enthusiasts.

• Usability: Access to a vast library of games and downloadable content on the Steam platform.

• Denominations: From ₹130 to ₹3,300.

6. Zomato & Swiggy Gift Cards

Perfect for food lovers, these cards make ordering meals a breeze.

• Usability: Redeemable on respective platforms for food delivery services.

• Convenience: Instant delivery and easy redemption make them ideal for last-minute gifting.

7. BigBasket Gift Card

A practical choice for daily essentials.

• Usability: Applicable on BigBasket's website and app for grocery shopping.

• Denominations: Ranges from ₹100 to ₹5,000

8. Lifestyle & Max Gift Cards

Fashion-forward choices for apparel and accessories.

• Usability: Redeemable at Lifestyle and Max stores across India.

• Denominations: Various denominations up to ₹10,000.

9. MakeMyTrip & Yatra Gift Cards

For the travel enthusiasts.

• Usability: Book flights, hotels, and holiday packages.

• Flexibility: No blackout dates, making them perfect for surprise travel gifts.
  
  

10. Spotify & Netflix Gift Cards

Entertainment at its best.

• Usability: Access premium content without the need for a credit card.

• Ideal For: Music and movie lovers seeking uninterrupted entertainment.

The Growing Gift Card Market in India

The Indian gift card market is on a robust growth trajectory:

• Market Size: Expected to reach $10.45 billion in 2025, growing at a CAGR of 14.6% through 2029.

• Digital Adoption: Digital gift cards are gaining widespread acceptance, driven by the convenience of online shopping and digital payments.

• Corporate Integration: Businesses are leveraging gift cards for employee rewards and customer engagement strategies.

Where to Purchase Gift Cards in India

For a seamless experience in purchasing gift cards, consider the following platforms:

• Gyftwala.com: A comprehensive platform offering a wide range of gift cards and vouchers across various categories.

• Amazon India: Offers both physical and digital gift cards for various occasions.

• Flipkart: Provides digital gift cards that can be used across its platform and affiliated services.

• Paytm: Features gift cards usable for shopping, bill payments, and more.

Conclusion

Gift cards have transcended traditional gifting, becoming versatile tools for personal use, corporate incentives, and digital transactions. As India's digital economy continues to flourish, the adoption of gift cards is set to rise, offering convenience, flexibility, and a personalized touch to gifting.

Ready to Explore the World of Gift Cards?

Discover a plethora of gift cards and vouchers tailored to your needs at gyftwala.com. Whether you're looking to surprise a loved one or streamline your corporate gifting, find the perfect solution today!