{"id":15296,"date":"2021-12-14T22:54:19","date_gmt":"2021-12-14T22:54:19","guid":{"rendered":"https:\/\/www.buyucoin.com\/crypto-labs\/nike-acquires-nft-startup-rtfkt-studios-in-order-to-deliver-next-generation-collectibles\/"},"modified":"2021-12-14T22:54:19","modified_gmt":"2021-12-14T22:54:19","slug":"nike-acquires-nft-startup-rtfkt-studios-in-order-to-deliver-next-generation-collectibles","status":"publish","type":"post","link":"https:\/\/www.buyucoin.com\/crypto-labs\/nike-acquires-nft-startup-rtfkt-studios-in-order-to-deliver-next-generation-collectibles\/","title":{"rendered":"Nike Acquires NFT Startup RTFKT Studios in Order to \u2018Deliver Next-Generation Collectibles\u2019"},"content":{"rendered":"

Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company \u201cto deliver next-generation collectibles that merge culture and gaming.\u201d<\/strong><\/p>\n

Nike Steps Into the Metaverse by Acquiring RTFKT Studios<\/h2>\n

On December 13, Nike announced<\/a> the company has purchased the digital collectibles firm RTFKT Studios. The news follows Nike\u2019s initial steps toward the metaverse<\/a> during the first week of November, and the company\u2019s recent integration with the virtual game Roblox. The footwear firm published a blog post about \u201cNikeland,<\/a>\u201d a Nike-themed virtual world located in the Roblox metaverse. Following Nike\u2019s moves into the realm of the metaverse industry and blockchain world, the company\u2019s competitor Adidas has been racing toward NFTs<\/a> and the metaverse<\/a> as well.<\/p>\n

RTFKT Studios<\/a> was formed by three friends at the beginning of the Covid-19 era in January 2020, according to the website. The web portal also notes that RTFKT (pronounced artifact) is focused on non-fungible token (NFT) technology, blockchain authentication, and augmented reality (AR). In February, RTFKT and an NFT artist dubbed \u201cFewocious<\/a>,\u201d sold approximately 600 pairs<\/a> of physical and virtual sneaker NFTs for $3.1 million at the time of settlement. RTFKT is also behind the Clonex NFT avatars project<\/a>.<\/p>\n

Clonex NFT avatars are NFTs that allow people to leverage them in both the physical world and the metaverse realm. Clonex NFTs were designed by the Japanese artist Takashi Murakami and according to reports<\/a>, the avatar NFTs sold out quickly but with the sales suffering from \u201cattacks and controversy.\u201d<\/p>\n

Nike President Says Acquisition Will \u2018Extend Nike\u2019s Digital Footprint and Capabilities\u2019<\/h2>\n

John Donahoe, the president and CEO of Nike spoke about the RTFKT acquisition and the company\u2019s steps toward the metaverse.<\/p>\n

\u201cThis acquisition is another step that accelerates Nike\u2019s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,\u201d Donahoe said in a statement. \u201cWe\u2019re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike\u2019s digital footprint and capabilities.\u201d<\/p>\n

RTFKT is now a part of the NIKE, Inc. family. ??\u200d? pic.twitter.com\/5egNk9d8wA<\/a><\/p>\n

\u2014 RTFKT Studios (@RTFKTstudios) December 13, 2021<\/a><\/p>\n<\/p>\n

In early November, Nike made sure a number of well-known trademarks like the \u201cJust Do It<\/a>\u201d tagline, its SNKRS<\/a> logo, and the Air Jordan \u201cJumpman,\u201d<\/a> were ready to be leveraged as \u201cdownloadable virtual goods.\u201d<\/p>\n

\u201cNike is the only brand in the world that shares the deep passion we all have for innovation, creativity, and community, and we\u2019re excited to grow our brand which was fully formed in the metaverse,\u201d Benoit Pagotto, one of RTFKT\u2019s co-founders said during the acquisition announcement. Nike\u2019s RTFKT Studios purchase press release concludes that the terms of the sale \u201cwill not be disclosed\u201d to the public.<\/p>\n

What do you think about Nike acquiring the NFT company RTFKT Studios? Let us know what you think about this subject in the comments section below.<\/strong><\/em><\/p>\n

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\nBlockchain, Athletic Gear, Athletic Shoes, Clonex, Clonex Avatars, Cryptokicks, Digital Assets, downloadable virtual goods, Fewocious, Footwear, Metaverse, multinational footwear, nft, NFTs, Nike, Nike Inc, Nikeland, Non-fungible Token, Non-fungible tokens, Roblox, RTFKT, RTFKT Studios, sports apparel, Takashi Murakami, virtual goods<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company \u201cto deliver next-generation collectibles that merge culture and gaming.\u201d Nike Steps Into the Metaverse by…<\/p>\n","protected":false},"author":0,"featured_media":15297,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,3],"tags":[],"class_list":["post-15296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain-news","category-coin-news"],"_links":{"self":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/posts\/15296"}],"collection":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/comments?post=15296"}],"version-history":[{"count":0,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/posts\/15296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/media\/15297"}],"wp:attachment":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/media?parent=15296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/categories?post=15296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/tags?post=15296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}