{"id":10461,"date":"2021-08-04T08:54:05","date_gmt":"2021-08-04T08:54:05","guid":{"rendered":"https:\/\/www.buyucoin.com\/crypto-labs\/ftx-and-entertainment-giant-dolphin-to-launch-nft-marketplace\/"},"modified":"2021-08-04T08:54:05","modified_gmt":"2021-08-04T08:54:05","slug":"ftx-and-entertainment-giant-dolphin-to-launch-nft-marketplace","status":"publish","type":"post","link":"https:\/\/www.buyucoin.com\/crypto-labs\/ftx-and-entertainment-giant-dolphin-to-launch-nft-marketplace\/","title":{"rendered":"FTX and Entertainment Giant Dolphin to Launch NFT Marketplace"},"content":{"rendered":"

On August 2, West Realm Shire Services Inc., the owner and operator of FTX.US, revealed the company has partnered with film and television production company Dolphin Entertainment. According to the announcement, FTX and Dolphin will be launching a non-fungible token (NFT) marketplace dedicated to sports and entertainment brands.<\/strong><\/p>\n

Dolphin Entertainment Partners With FTX.US<\/h2>\n

While non-fungible token collectibles continue to see demand, a slew of crypto firms revealed plans to launch NFT marketplaces this year. On Monday, Dolphin<\/a> and FTX<\/a> explained the two companies have joined forces to launch an NFT market that\u2019s focused on sports and the entertainment industry.<\/p>\n

Dolphin Entertainment is a Coral Gables, Florida-based company that specializes in film, television, and other forms of entertainment production. The company rose to prominence after producing a number of hit movies and shows. For instance, Dolphin is responsible for Nickelodeon\u2019s \u201cZoey 101\u201d and \u201cNed\u2019s Declassified School Survival Guide.\u201d Dolphin was behind Nickelodeon\u2019s first-ever TV movie series \u201cShredderman Rules\u201d as well.<\/p>\n

The new partnership will see Dolphin handling the \u201ccreative branding, production, and marketing\u201d with help from FTX. The trading platform \u201cFTX will use their crypto exchange services and technical development as the backbone of the marketplaces,\u201d the announcement<\/a> hosted on variety.com discloses. Bill O\u2019Dowd, CEO of Dolphin Entertainment, thinks purchasing non-fungible token assets today is cumbersome.<\/p>\n

\u201cBuying NFTs today is clunky,\u201d O\u2019Dowd said in a statement. \u201cTo be able to offer a seamless user experience, where the wallet and the product are all in one place; to allow the consumer to pay with crypto, credit card or traditional currency; to have the product available on wholly-owned and programmed online destinations; to have the same product available for purchase directly in-app; and to also have actual customer support, when necessary, are enormous differentiating factors that FTX provides.\u201d<\/p>\n

O\u2019Dowd mentioned that Dolphin has quite the reach when it comes to accessing and developing alliances in sports, film, television, gaming, esports, culinary, and music. The Dolphin CEO claimed the joint productions between FTX and the entertainment company will be \u201cdistinct from the rest of the market.\u201d O\u2019Dowd added:<\/p>\n

Most importantly, immediately put NFTs on a level playing field with all other consumer products available for purchase online.<\/p>\n

<\/p>\n

Planned NFT Marketplace Faces Stiff Competition, FTX.US President Think\u2019s Dolphin\u2019s Pop Culture-Reach Will Bolster the Venture<\/h2>\n

Despite the claims, the Dolphin and FTX partnership has a lot of competition to deal with when it joins the NFT fray. At the end of March, Crypto.com launched an NFT marketplace featuring collectibles from Lionel Ritchie and Snoop Dogg. There are also existing marketplaces like Mintable, Makersplace, Nifty Gateway, Block Party, Rarible, Superrare, and Opensea. Many of these firms have recently raised millions of dollars in seed rounds as well. Brett Harrison, the president of FTX.US believes Dolphin\u2019s wide entertainment experience and acumen will give the project an edge.<\/p>\n

\u201cDolphin\u2019s reach and scale across all of pop culture is very impressive to us,\u201d Harrison said. \u201cWe are excited to build marketplaces with Dolphin, both because of their ability to access content and IP, but also because they are leaders in public relations and influencer marketing for every major vertical of entertainment. With that said, there are several items on the horizon that we can\u2019t wait to launch together.\u201d<\/p>\n

What do you think about FTX and Dolphin\u2019s NFT Marketplace partnership? Let us know what you think about this subject in the comments section below.<\/strong><\/em><\/p>\n

Bitcoin News
\nNews, Bill O\u2019Dowd, Block Party, Brett Harrison, Crypto.com, FTX.US, Makersplace, Mintable, nft, NFT marketplace, NFT Markets, NFTs, Nifty Gateway, Non-fungible Token, Opensea, Rarible, Superrare<\/p>\n","protected":false},"excerpt":{"rendered":"

On August 2, West Realm Shire Services Inc., the owner and operator of FTX.US, revealed the company has partnered with film and television production company Dolphin Entertainment. According to the announcement, FTX and Dolphin will be launching a non-fungible token (NFT) marketplace dedicated to sports and entertainment brands. Dolphin Entertainment Partners With FTX.US While non-fungible…<\/p>\n","protected":false},"author":0,"featured_media":10462,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,3],"tags":[],"class_list":["post-10461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain-news","category-coin-news"],"_links":{"self":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/posts\/10461"}],"collection":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/comments?post=10461"}],"version-history":[{"count":0,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/posts\/10461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/media\/10462"}],"wp:attachment":[{"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/media?parent=10461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/categories?post=10461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyucoin.com\/crypto-labs\/wp-json\/wp\/v2\/tags?post=10461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}