Italian soccer club AC Milan and Bitmex have reached a long-term partnership agreement that will put the logo of the cryptocurrency exchange on Milan’s jerseys. As part of the sponsorship deal, Bitmex will become Milan’s ‘official sleeve’ and ‘crypto trading’ partner.
Bitmex Brand to Feature on Sleeves of Milan Playing Kits
Bitmex, a leading crypto derivatives platform, will be AC Milan’s Official Cryptocurrency Trading Partner, the Italian football grand announced on Tuesday. A press release published on its website reveals the two sides have agreed on a multi-year sponsorship.
According to the agreement, the digital asset exchange will also become the soccer team’s “first-ever Official Sleeve Partner.” The Bitmex brand will appear on the sleeves of both the men’s and women’s team playing kits in all competitions, including the UEFA Champions League. The logo will also feature on the sleeve of Milan’s esports team AQM’s outfit.
BitMEX becomes our first-ever Official Sleeve Partner and Official Cryptocurrency Trading Partner
— AC Milan (@acmilan) August 10, 2021
The arrangement has been described by the partners as Bitmex’s first venture into the world of football and esports. The exchange is known in the crypto space for offering trading services for cryptocurrency derivatives products such as the perpetual swap. Commenting on the deal with Milan, Bitmex CEO Alexander Höptner stated:
Our partnership with AC Milan is the start of a hugely exciting new chapter for Bitmex as we look to ramp up brand awareness and increase understanding of crypto.
Höptner praised Milan for its heritage while recognizing that “one of the world’s most progressive football clubs” is engaging with soccer fans around the world. “We can’t wait to start interacting with the global Rossoneri family,” he added.
“Our red and black shirt is not just something our players wear on the pitch, it represents who we are, and it embodies the passion of the over 500 million AC Milan fans across the world,” said Casper Stylsvig, AC Milan’s Chief Revenue Officer. “This is truly an exciting partnership and the beginning of a great journey for both brands and our fans,” he stressed.
The football team noted that the collaboration with Bitmex will give its fan base “access to the increasingly popular cryptocurrency world.” Registered supporters will be presented with exclusive offers from the crypto platform while the exchange will be able to promote digital financial literacy.
The Bitmex logo on the team’s jersey will debut in the first game of the new season on Aug. 23, when Milan faces Sampdoria in Genoa, and in front of the home crowd at the San Siro stadium in the club’s next match against Cagliari.
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