Caruso Partners With Gemini In Industry First To Bring Blockchain Technology And Bitcoin To Caruso Properties Across Southern California.
LOS ANGELES, April 7, 2021 — Caruso, one of the largest and most admired privately held real estate companies in the United States, announced today a cryptocurrency investment through a partnership with Gemini, a cryptocurrency exchange and custodian. Caruso made a significant initial investment in bitcoin as part of its treasury management strategy, making them the first in the real estate industry to adopt the technology, and they continue to pioneer new technology and experiences for their guests throughout their retail ecosystem. Caruso will accept bitcoin rent payments for both residential and retail properties, subject to applicable laws, reinforcing the company’s belief in cryptocurrency’s robust future.
This collaboration marks the start of a comprehensive, long-term relationship aimed at bringing cryptocurrency, non-fungible tokens (NFTs), and blockchain applications to Caruso properties to engage millions of visitors across their ecosystem, and it is a sign of Caruso’s commitment to the blockchain unwavering faith in the future of bitcoin and cryptocurrency, including its potential mainstream commercial and financial services applications around the world. Blockchain technology is very helpful for this cryptocurrency. Increasing presence in the blockchain news and knowledge base.
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We have partnered with the most innovative company in cryptocurrency management and blockchain technology because they are reinventing the way we do business for tomorrow,” said Rick Caruso, Founder, and CEO of Caruso. “I believe Bitcoin and cryptocurrency will play an important role in our collective future, and working with Gemini now will bring unparalleled experiences and pioneering technology that add real value to our guest experience. We envision a myriad of opportunities where we can better engage our guests and enhance their experience on our properties like introducing blockchain-enabled rewards and enabling cryptocurrency payments. Partnering with Gemini on consumer applications will bring endless options, but we also see a future of how this technology will bring people together.
“We are thrilled to partner with Caruso as they continue to push the real estate sector to new heights by embracing cryptocurrency for the benefit of both their customer experience and their business operations,” said Tyler Winklevoss, CEO of Gemini. “We are excited to help them execute their digital asset treasury strategy and advise them more broadly throughout their cryptocurrency journey.
Caruso has been improving the guest experience since its inception. Meeting customers and visitors where they are and where they are going is critical to the company’s operations. This collaboration demonstrates that the real estate company’s roadmap is deeply aligned with innovative technology, as is its mission to provide decentralized retail payment options to their guests via simple, efficient, and secure transactions protected by blockchain technology. Caruso one of the largest privately-held real estate and hospitality companies in the U.S has announced its investment into cryptocurrency. Creating a budge in both cryptocurrency and Blockchain news sources.
Caruso is one of the world’s most successful, productive, and profitable real estate development and hospitality firms. The privately held company, headquartered in Los Angeles, California, owns and operates a diverse portfolio of retail, residential, and mixed-use properties known for their award-winning architecture, unparalleled quest experiences, and commitment to their local communities. Caruso’s expertise in developing beloved town centers has made its properties sought-after locations for retail flagships, new-to-brick-and-mortar tenants, and innovative dining and entertainment concepts. Caruso’s properties, which are consistently ranked among the top shopping centers in the world, continue to outperform industry standards in terms of occupancy rates and average sales per square foot.
The Grove and The Americana at Brand are among Caruso’s world-class portfolio and marquee shopping and dining destinations, as are luxury residential building 8500 and The Masonic Temple, a restored 1929 Art Deco landmark converted into innovative Class-A office space. The company continues to invest in new lines of business, including the newly opened, first-of-its-kind retail, dining, and entertainment destination Palisades Village, as well as the ultra-luxury five-star beachfront resort Rosewood Miramar Beach in Montecito, California.
Gemini Trust Company Information
Gemini is a cryptocurrency exchange and custodian that allows customers to buy, sell, and store over 30 different cryptocurrencies such as bitcoin, bitcoin cash, ether, litecoin, and Zcash. Gemini is a New York trust company subject to the New York State Department of Financial Services and the New York Banking Law’s capital reserve requirements, cybersecurity requirements, and banking compliance standards. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower individuals through the use of cryptocurrency.
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